Sergej DAGDA's profile

Goodyear, Porsсhe 911 (at SAX Design)

This collaborative project, orchestrated by SAX Design and Goodyear with the participation of Funcompany, which provided two Porsche cars, aimed not only to develop an outstanding design, but also to wrap two vehicles for the 2019 Essen Motor Show. After design approval and delivery of the cars, all tasks were completed within a week. One of the most interesting challenges in creating this design was working with the texture of a racing flag. After researching various stock photos, it became clear that it would be almost impossible to find an image of a racing flag in the correct scale. The required texture was created from several photographs of silk fabric, then black and white plaids and various textures were blended and modified to create a unique printable texture suitable for large format printing. This technique also proved effective in simulating other types of fabric. During the wrapping process, the placement of the sponsor logos took the most time, and it's important to note the prompt support from Goodyear's marketing department, who not only approved the design quickly, but also allowed some flexibility in the logo placement guidelines to achieve the best visual impact. The project was created during my employment at SAX Design.
Goodyear, Porsсhe 911 (at SAX Design)
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Goodyear, Porsсhe 911 (at SAX Design)

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